- 1 Why is email marketing still a very popular tool for internet marketing?
- 2 What are some helpful tips for effective content marketing?
- 3 How do internet search engines work?
- 4 How is KeyWord Research done?
- 5 What is On-Page Optimization or On-page SEO?
- 6 What are inbound links?
- 7 What are H1, H2 and H3 header tags and how do they affect SEO?
- 8 What is the importance of a Robots.txt file?
- 9 Why should broken links be removed or fixed as soon as possible?
- 10 What is a canonical URL?
Why is email marketing still a very popular tool for internet marketing?
Email marketing is a very effective way of reaching customers and keeping them informed of a store’s latest activities and driving up sales by integrating marketing tactics like including vouchers and coupons. It’s a powerful way to connect with people and inexpensive too – which is especially great for small businesses advertising on a budget. It’s customizable for person to person and can be as personal as you would like it to be. Perhaps the best thing about email marketing is that you can keep track of how effective your strategy is.
What are some helpful tips for effective content marketing?
The secret to effective content marketing is to focus on one key idea each post that really holds the reader’s attention. The idea can be communicated in parts, but it should be done clearly and with good language without too much jargon or oversimplification. It is equally important to not be deceiving. Start off with a great sentence that makes the reader want to read till the end, and when they do reach the end, they should be convinced and ready to do what you want them to.
How do internet search engines work?
Search engines bring you what you were looking for by doing three actions: crawling, indexing and retrieval. Crawling is the action of an automated bot or spider collecting details and scanning every page on the World Wide Web. It then processes this data and places it into a database – and this is called indexing. The final step is processing a user’s search query and retrieving the most relevant pages. Search engines differ in their criteria for choosing results, and this is why different search engines give out different results based on their algorithm.
How is KeyWord Research done?
Keyword research is an important knowledge that can help overall marketing strategy planning, as well as help, inform content strategy. The best way to judge the value of a keyword is to determine relevant the word is to the website’s content. Put yourself in the shoes of your target audience and ask yourself what you would search if you wanted a particular business to pop up. Then make a list of related terms, or look for search suggestions on Google.com that you can take into consideration.
What is On-Page Optimization or On-page SEO?
On-page optimization refers to all the measures taken to optimize web pages, like HTML source code changes or changing content directly in the website that will help rank it higher in search engines and thus earn more relevant traffic. Other ways of on-page SEO are improving title tags and meta description, using more multimedia and a responsive design or switching to more SEO-friendly URLs. The other type of SEO optimization is an Off-Page optimization, which refers to external signals like links.
The term “inbound links” is rather self-explanatory. It simply means links coming from another site to your own site. It is sometimes also referred to as a black link and is crucial for search engine optimization because inbound links are a sign that your website has useful content. Inbound links also bring in referral traffic, and this can be a great marketing tool if placed on a popular website. One free tool to check all the inbound hyperlinks that lead to your website is Google’s Webmaster Tool.
H1 is header tag in HTML and is typically the main title of the post or content on the page, and captures the theme of the page. H2 represents the sub-header and should contain keywords similar to that in H1. H3 is a sub-header to H2 and so on, until H6. These are very important in SEO because search engines determine relevance and your website’s rank by first scanning the headers to determine what the page is about. Non-targeted headers can massively affect traffic.
What is the importance of a Robots.txt file?
Robots.txt is basically a file with a set of instructions that you would like to give a search engine when it is crawling. For example, if you don’t want the search engine to display certain images or portion of your website, you would do this by mentioning it in your robots.txt file. You can also give instructions asking Google or other search engines to not index duplicate pages in your website, to not index certain files, or to tell it where your sitemap is located.
The presence of broken links, or dead links as they are otherwise known, could largely bring down your site’s credibility. Imagine if a customer has a link to one of your pages bookmarked, and that page is suddenly one day gone. This could cause them irritation and diminish their trust in your brand. Too many dead links can also have a negative impact on your search engine rankings, meaning that your page will show up lesser in top search results.
What is a canonical URL?
Every website can be typed in a lot of ways. Sometimes, it’s with www, sometimes with http:// or https://. Variables can also include /index.asp or /index.html at the end. The fact is that all these variables are actually separate web pages. That is why one URL has to be set as authoritative and all the other possible variables are made to direct to it. That URL is called the canonical domain or canonical URL and is what gets displayed in search engines.